Download Innovation Express (Express Exec) by Dennis Sherwood PDF

By Dennis Sherwood

Quick tune path to producing remarkable rules

Covers the main parts of inspiration new release and creativity from embedding innovation within the cloth of the association and making time (and cash) to be had for it to studying how you can hear and to claim 'yes' instead of 'no'

Examples and classes from a few of the world's so much winning companies, together with Nestlé, Pearson tv, and 3M, and concepts from the neatest thinkers, together with Arthur Koestler, Alex Osborne, and Edward de Bono

Includes a thesaurus of key thoughts and a accomplished assets guide

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Extra info for Innovation Express (Express Exec)

Sample text

We then disaggregate this pattern to reveal its components (Step 2), and combine our descriptions with the descriptions of our colleagues. ’’ triggers a process of searching for new patterns, drawing in components from the outside as well as from the focus of attention – the fact that pop stars and opera singers go on tour was a ‘‘component’’ from outside the restaurant business that can be combined with existing aspects of a restaurant to form a new pattern. As Koestler’s Law states, it’s all about finding new patterns of existing components, and the more familiar the parts, the more striking the new whole.

But if shopping around is much easier for me to do, then I’ll do it. So much for customer loyalty. This provides a greater incentive for my favorite airline to try even harder to keep me happy, so I’ll continue to buy their tickets even if they’re not the cheapest. The Internet has provided – and will continue to provide – consumers with an increasing amount of relevant information, and so gives consumers, both as a group and individually, huge power. Another key relationship which is in the process of changing is that between an organization and its key stakeholders, such as shareholders or a wider public.

As a statement of empowerment, Koestler’s Law is immensely valuable. Just imagine how vibrant your business could be if all that latent creative talent, bottled up in your mind and your colleagues’ minds, could be unleashed. ’’ But as a statement of a process, Koestler’s Law is something of a tease. The examples of music, literature, and life are all very well, but how can we actually apply Koestler’s Law in a real business context? In business, where are the patterns? And what are the component parts?

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