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By Kenneth D. Lawrence, Ronald Klimberg

The target of this study annual is to offer cutting-edge experiences within the software of forecasting methodologies to such components as revenues, advertising, and strategic choice making. (An exact, powerful forecast is important to powerful choice making). the focal point of the examine annual is functions - and practitioner-oriented. the subjects will commonly comprise revenues and advertising, forecasting, new product forecasting, judgmentally established forecasting, the appliance of surveys to forecasting, forecasting for strategic enterprise judgements, advancements in forecasting accuracy, and revenues reaction versions. it's the course of the editorial board to stimulate the curiosity of the practitioners of forecasting to equipment and strategies which are proper.

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About the Author-
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Extra resources for Advances in Business and Management Forecasting (Advances in Business & Management Forecasting, Volume 6)

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Theory and evidence. Journal of Accounting and Economics, 43, 219–244. Dechow, P. (1994). Accounting earnings and cash flows as measures of firm performance: The role of accounting accruals. Journal of Accounting and Economics, 18, 3–42. , & Sloan, R. (1999). An empirical assessment of the residual income valuation model. Journal of Accounting and Economics, 26, 1–34. Fairfield, P. , Sweeney, R. , & Yohn, T. L. (1996). Accounting classification and the predictive content of earnings. The Accounting Review, 71, 337–355.

1989). The nature and amount of information in cash flows and accruals. The Accounting Review, 64, 624–652. , & Thomas, J. (1989). Post-earnings announcement drift: Delayed price response or risk premium? Journal of Accounting Research, 27, 1–36. , & Thomas, J. (1990). Evidence that stock prices do not fully reflect the implications of current earnings for future earnings. Journal of Accounting and Economics, 13, 305–340. Black, E. L. (1998). Life-cycle impacts on the incremental value-relevance of earnings and cash flow measures.

Accruals and cash flows are the two financial measures most commonly examined. Prior related studies compared stock returns’ association with earnings, accruals, and cash flows, such as Rayburn (1986), Bowen, Burgstahler, and Daley (1986, 1987), and Bernard and Stober (1989). This study extends the research for value-relevant fundamentals to investigate how the major components of financial statements enter the decisions of market participants, and we highlight the research design correlating the unanticipated component with stock returns.

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